AInstein — creative brief
The brand
AInstein is the Agentic Content System — an AI-driven SEO content engine built around a coordinated network of specialised AI agents that act as a virtual editorial team. The system discovers high-value SEO opportunities, designs topical maps and content systems around your products and services, and generates, quality-checks, and publishes structured content directly into your CMS or API.
The pitch in one sentence: turn real search and question data into complete topical maps and content systems, then let AI agents generate, QA, and publish SEO content at scale — so you can dominate search results and become the cited answer in AI-driven experiences (ChatGPT, Perplexity, Google AI Overviews, Copilot) without hiring a huge content team.
The audience
- Local & regional businesses — home services, healthcare, legal, retail, restaurants
- Multi-location & franchise brands that need consistent, scalable city/service pages and local authority content
- Ecommerce & marketplaces that need category hubs, product education, comparison and FAQ content at scale
- B2B & SaaS companies that need knowledge bases, glossaries, implementation guides, and use-case libraries
The common thread: teams sitting on great SEO opportunities they can't execute against because content production is too slow and too expensive.
The voice
- Specific, never vague
- Technical, never jargony
- Outcome-led, never hand-wavy
- Confident, never salesy
We talk about real numbers (2k → 47k monthly traffic, 1.2k → 30k keywords ranking), real workflows (Discover → Design → Draft → Review → Publish → Measure), and real agent roles (Research, Mapping, Briefing, Drafting, Editorial QA, Publishing, Analytics). Nothing waves the AI wand.
What we're exploring
Three landing-page directions for AInstein, all anchored in the real product positioning and using the existing block library + the live brand identity (default shadcn theme, brand-blue primary). The variation comes from how we lead the story, not from inventing a new brand for each one.
- v1 — The home page. Closest to the live
apps/web site. Hero with product image, the four content surfaces, the agent workflow, FAQ, and a video CTA. Says: this is what AInstein is and what it does.
- v2 — Problem-first. Leads with the new search reality (Google AI Overviews, ChatGPT, Perplexity all eating organic traffic), then the bottleneck most teams face, then the audience fit, then the workflow. Says: here's what's broken, here's who you are, here's how we fix it.
- v3 — Outcome-first. Leads with the split hero showing the product, then the four core capabilities, then the 90-day promise, then the workflow. Says: here's what you'll have in three months.
Same product, same brand, three different rhetorical structures.
The asks
- Pick a structure (or steal pieces from a few)
- Tell us which framing converts the audience we actually care about
- Tell us what's missing — proof points, surfaces, sections, specific copy
What stays the same across all directions
- Real AInstein positioning (Agentic Content System, agent network, SEO + AI search)
- Real audience targets (local/regional, multi-location, ecommerce, B2B/SaaS)
- Real workflow (Discover → Design → Draft → Review → Publish → Measure)
- Real numbers and outcomes from existing case studies
- Default shadcn theme + brand-blue primary (the live AInstein visual identity)
- Composed entirely from
@repo/design-system/blocks — no hand-rolled components
Contact
Ignacio Giri — AInstein